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Taylor Swift and Beyoncé are resurrecting the American movie theater

Taylor Swift and Beyoncé are resurrecting the American movie theater | consumer psychology | Scoop.it
From www.wired.com - November 14, 2023 4:02 AM

"This week, as “Swifties of the Flower Moon” took over social media, Swift trounced Martin Scorsese at the US box office. Beyoncé’s tour film is coming later this fall. Cinema is back, baby! ..."

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Adidas reportedly losing an insane amount of money after dropping Kanye West, but deal with Beyoncé is a problem too | Cinemablend

Adidas reportedly losing an insane amount of money after dropping Kanye West, but deal with Beyoncé is a problem too | Cinemablend | consumer psychology | Scoop.it
From www.cinemablend.com - February 19, 2023 1:50 AM

"Adidas floundering after celebrity deals with Kanye West and Beyoncé didn't go so hot and an incredible amount of money is involved ..."

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Samson Sanju's curator insight, February 20, 2023 3:44 PM
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Beyoncé backs Lemon Perfect

Beyoncé backs Lemon Perfect | consumer psychology | Scoop.it
From www.foodbusinessnews.net - April 28, 2022 11:19 AM

"Lemon Perfect, a maker of hydrating lemon water, raised $31 million in Series A financing. Headlined by Beyoncé Knowles-Carter, the round brings the brand’s total funding to $42.2 million and total valuation to more than $100 million ..."

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Ivy Park and Popeyes: Rival collections put the spotlight on the branding power of color —

Ivy Park and Popeyes: Rival collections put the spotlight on the branding power of color — | consumer psychology | Scoop.it
From www.thefashionlaw.com - February 12, 2020 1:58 AM

"By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with Adidas in January. The new collection marks the first time that the Grammy winner has ..."

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Brand it like Beyoncé

Brand it like Beyoncé | consumer psychology | Scoop.it
From www.marketingprofs.com - October 25, 2016 12:53 AM

"Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned ..."

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Bingeing on Beyoncé: The Ripple Effect

Bingeing on Beyoncé: The Ripple Effect | consumer psychology | Scoop.it
From bits.blogs.nytimes.com - December 22, 2013 12:11 AM

"Beyoncé’s new album and videos are innately sharable, generating a sort of ripple effect that is keeping the album front and center in the Web’s ephemeral consciousness..."

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Etsy promised shopping with a soul. Then the scammers came. - The Washington Post

Etsy promised shopping with a soul. Then the scammers came. - The Washington Post | consumer psychology | Scoop.it
From www.washingtonpost.com - May 23, 2023 7:26 AM

"Dropshipping and knockoffs threaten the whole point of a platform that was supposed to be for artists ..."

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Beyoncé has helped usher in a renaissance for African artists

Beyoncé has helped usher in a renaissance for African artists | consumer psychology | Scoop.it
From theconversation.com - August 5, 2022 3:10 AM

"With Renaissance, Beyoncé is again shaping pop culture, honouring black disco pioneers and Africa’s rise ..."

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Beyoncé wins trademark battle over Blue Ivy's name | Law & Crime

Beyoncé wins trademark battle over Blue Ivy's name | Law & Crime | consumer psychology | Scoop.it
From lawandcrime.com - July 18, 2020 2:40 AM

"The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter's name ..."

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Court hands Beyoncé a loss, says consumers unlikely to confuse her name with "Feyoncé" goods — 

Court hands Beyoncé a loss, says consumers unlikely to confuse her name with "Feyoncé" goods —  | consumer psychology | Scoop.it
From www.thefashionlaw.com - December 5, 2018 9:26 AM

"And that is a loss for Beyoncé. Over two years after the mega-star musician filed a trademark infringement lawsuit against a similarly-name brand, she has been handed a loss. On Monday, a New York federal court refused to permanently ban defendants Andre Maurice and Leana Lopez from using the word..."

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Jordan Shiber's curator insight, January 26, 2020 6:08 PM
This seems to be a stretch for Beyonce.  She is married to the richest music mogul in the world, and she be able to ignore things like this.  It may have been a marketing tactic for Feyonce' brand, but regardless they gained attention.  When attention is gained, it can show one's true color's.  The court's decision was correct. 

The Fashion Law seems to check out when it comes to sources.  Julie Zerbo is CEO for the site, and has credentials from MTV, Wall street, NBC, and more.  Being educated in law, Julie seems to know her side of it.  I agree with her and the court.  Beyonce' was not negatively effected by this.

I would not consider this a major source for audio, but for fashion!


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Uh-Oh: Beyoncé's face is uh-oh

Uh-Oh: Beyoncé's face is uh-oh | consumer psychology | Scoop.it
From defamer.gawker.com - February 19, 2015 3:17 AM

"Two hundred and twenty-four apparently unretouched photos of self-styled Queen Bey Beyoncé were leaked on a website called The Beyoncé World this morning, sending shockwaves across the one inhabited by all of us ..."

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