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Scoop.it!
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession. 
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Scoop.it!
Engage with your customers at the design stage to find out what they really want from your products and services and to create innovative new solutions.
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Scoop.it!
An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies).
Kasia Hein-Peters's insight:
Seems like a no-brainer, yet is not done routinely... We think that we know better.
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