6 weeks: why it's the Goldilocks of product timeframes | Box of delight | Scoop.it
Our team has done a lot of work over the last while reflecting and improving on how we build product. Our goal was to arrive at the minimal process that gives teams a framework to plan and structure their time, and most importantly, to prioritise and make the best tradeoffs.

Previously, we thought about building product over three timelines – 6 weeks, 6 months and 6 years (which Paul catchily referred to as the “666 mindset”). But now the 6 month roadmap is no more. The one constant, the core of that framework that we’re doubling down on, is the 6 week cycle. Here’s how we think about it, and what it looks like in practice.