Blue Ocean Strategy

Dans ce premier épisode, nous abordons comment la fiction sérielle la casa de papel peut proposer au formateur au management et au travail une banque d’exemples très riche et très variée. Le podcast est illustré par des exemples évoqués dans le livre « Comprendre le management avec la casa de papel » de Mathias Szpirglas, avec la participation de Marine Agogué (du podcast Management Popcorn) et une postface d’Albert David. Le livre est disponible dans la collection « Nouvelles Pédagogies » dirigée par Jean-Philippe Denis, Aude Deville et Olivier Meier, des Editions EMS (Management & Société).

A Blue Ocean Strategy keeps the waters blue with opportunity instead of red with competition. We discussed this idea in depth with Scott in 2015, and you might want to refer to our 2015 podcast for background on this strategy. The idea is: other property managers are not your competition. Those self-managing landlords are your competition.

Blue Ocean Strategy is a business strategy book that challenges the traditional approach of competing in an existing market space, or “red ocean,” and instead encourages companies to create a new, uncontested market space, or “blue ocean.” The book provides a framework for identifying and creating a blue ocean strategy, as well as examples of successful companies that have implemented this approach.

Have you ever wondered how some companies are able to break through the competition and create a new, uncontested market space? This is the concept behind the book, Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne.

After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from practitioners, academics, and consultants working in the field of innovation: How does blue ocean strategy differ from creative destruction, disruption, or disruptive innovation?

Wer erlebt es nicht selbst im beruflichen wie privaten Alltag? Die Welt wird immer komplexer, stellt uns vor immer neue Herausforderungen. Um sie zu meistern, bedarf es auch jenseits des eigenen Fachgebiets den Überblick zu wahren. Anregungen aus anderen Bereichen aufzugreifen, Informationen zu vernetzen und Methoden zu übertragen erleichtert es, Lösungen im eigenen Arbeitsbereich bereitzustellen. Doch welche Ansätze können dabei unterstützen?

The retail industry is highly competitive, with businesses vying for the attention of customers. In this crowded market, it can be challenging for retailers to differentiate themselves and stand out from their competitors. One approach that businesses can take is to implement a Blue Ocean strategy, which involves creating new market spaces that are uncontested. In this blog post, we will discuss the concept of Blue Ocean strategies and their importance in the retail industry. We will also provide examples of successful Blue Ocean strategies in retail.

The retail industry is highly competitive, with businesses vying for the attention of customers. In this crowded market, it can be challenging for retailers to differentiate themselves and stand out from their competitors. One approach that businesses can take is to implement a Blue Ocean strategy, which involves creating new market spaces that are uncontested. In this blog post, we will discuss the concept of Blue Ocean strategies and their importance in the retail industry. We will also provide examples of successful Blue Ocean strategies in retail.

Entrepreneurship is all about finding new opportunities and creating value in the marketplace. However, with so much competition, it can be difficult to stand out and succeed. That’s where the blue ocean strategy comes in. This business strategy focuses on creating new markets and uncontested spaces, rather than competing in crowded, established markets. In this article, we’ll explore how entrepreneurs can use the blue ocean strategy to create successful businesses.

While traditional strategies like price-cutting, marketing campaigns, and product improvements have their place, they can only go so far in creating long-term growth and profitability. And today, they are expected, without saying, in all business scenarios and outcomes. This is where the Blue Ocean Strategy comes in.

Purple Goldfish Strategy can fall between the Red Ocean and Blue Ocean. It may be difficult to find uncontested market space through the simultaneous pursuit of differentiation and low cost. But you can set yourself apart via differentiation through experience. Do little extras to add value or reduce effort for customers. This is Purple Goldfish Strategy.

The Red Ocean Strategy is a business strategy that focuses on competing in an existing market. It involves trying to outperform rivals, gaining market share, and increasing profits. The Red Ocean is filled with bloodshed from intense competition, and the ocean is red with it. This strategy is commonly used in traditional industries such as manufacturing, automobiles, and finance.

En affaires, la logique incontestable est la suivante : la demande existe. Et si notre entreprise peut exploiter cette demande existante, nous trouverons des clients - et les clients génèrent des bénéfices. Mais en quoi consiste réellement la "demande" ?

Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? Did that absurdly expensive ad campaign pay off? Did their CEO leave because things aren’t going well at the company? What does it all mean?

Oggi in molti settori l’offerta supera la domanda e diverse forme e strutture di business come le startup stanno aggredendo sempre più fette di mercato. Farsi concorrenza per strappare quote di mercato in restringimento è una condizione non sufficiente a mantenere un livello alto di performance. Ecco che la Strategia oceano blu può venire in soccorso.

Business strategies are as a plan of action that a company or an organization takes to achieve its goals and objectives. It outlines how the company will allocate its resources and make decisions to compete in the market and achieve its desired outcome. A business plan outlines a company’s course and directs choices at all organisational levels. It identifies the steps the organisation will take to accomplish its objectives while taking into account its strengths, weaknesses, opportunities, and threats.

The blue economy is a term that has been used to describe the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs, while preserving the health of the ocean ecosystem. The blue economy is based on the recognition that the ocean is a vital source of food, energy, and minerals, and that it plays a key role in the global climate and weather patterns. It is also a major source of recreation and tourism. The blue economy is a growing economic sector that is creating new opportunities for sustainable development and poverty reduction.

How a blue ocean strategy can help your startup succeed & win with higher profitability. Included are examples, the four actions framework, and value curve.

The Black Friday sales receipts are in, but reports differ as to what the results mean for marketers’ 2023 plans. Should your content tread water in the sea of popular opinion or seek out new oceans to surf? Robert Rose of the Content Marketing Institute does a deep dive on why it may be better to swim against the tide than struggle to rise above it.

Climate change is among the most significant issues facing our planet. Governments and other institutions have recognized this challenge and are taking steps to handle it. Technology has a pivotal role to play in this arena. Many multinationals have committed to ‘green digital solutions.’ This helps cut carbon dioxide emissions and transform other areas. For example, companies like Accenture, Microsoft, Ericsson, and Vodafone have signed the European Green Digital Coalition to invest in greener digital technologies and services.

Unique Selling Proposition (USP) adalah suatu konsep dalam strategi pemasaran yang sejalan dengan prinsip strategi bisnis yang diungkapkan oleh Michael E. Porter (1998) dalam bukunya Competitive Advantage, atau Kim & Mauborgne (2014) dalam bukunya Blue Ocean Strategy.

The thought of creating a new market is daunting to most people. You don’t have to create the next Apple, Amazon, or Uber to create your own space. Si2 can help you simplify the concept of creating a new market into something actionable and realistic. It can be as simple as creating space in your market where there are no competitors, to filling a space between markets where unmet demand is.  

You’re probably familiar with many successful brands and entrepreneurs that have created new frontiers of opportunity, growth, and jobs within their fields. Tesla, Apple, Netflix, Uber, and Google are all well-known examples of “blue ocean” companies, or those built by innovators who took advantage of markets with little to no competition.

"The purpose is to engage ideas, to convert ideas into material things which have a value and accreditation...We want to become an international event, so in challenging the investors to come on board now to invest in the coffee festival we will be marketing through the Jamaica Tourist Board and its platform."