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So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function. Part of this research is available here to the general public, free of charge.
The rhythm and tempo of social marketing puts extraordinary pressure on marketing organizations that are more accustomed to publishing horizons measured in weeks and months than those measured in minutes and hours. Also, as my colleague Allen Weiner tells us, the expectation for content quality and authenticity has changed dramatically. As Allen says, “speak from the heart or not at all.” Amen.
Via Joemktg
This article highlights the fact that there is a distinct different between content marketing and content marketing utilizing social channels. In addition to the differences delineated in the post (click through to review), ongoing management of your social media is required (as opposed to post 'n pray).