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Twitter and traditional bibliometrics are separate but complementary aspects of research impact. Via Mark E. Deschaine, PhD 
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Want to know what's working on social media? These 9 free analytics tools can help!
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Social media and big data. You’ve heard the terms, but do you know how they relate and why it’s important? In my last article, I discussed the potential and eventual convergence of big data and social media. These two phenomenons go hand-in-hand; social media is today’s vehicle for user opinions and conversations to be heard …
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To prevent being tracked by algorithms, we've begun thinking like algorithms.
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Key excerpt...
So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function. Part of this research is available here to the general public, free of charge.
The rhythm and tempo of social marketing puts extraordinary pressure on marketing organizations that are more accustomed to publishing horizons measured in weeks and months than those measured in minutes and hours. Also, as my colleague Allen Weiner tells us, the expectation for content quality and authenticity has changed dramatically. As Allen says, “speak from the heart or not at all.” Amen. Via Joemktg
Joemktg's curator insight,
April 15, 2013 9:37 AM
This article highlights the fact that there is a distinct different between content marketing and content marketing utilizing social channels. In addition to the differences delineated in the post (click through to review), ongoing management of your social media is required (as opposed to post 'n pray).
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Big data has made social media a level playing field for companies to exploit. Dennis Hung took a look at exactly how it has revolutionized the industry.
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The popularity of social media sites and the ease at which its data is available means these platforms are increasingly becoming primary sources for social research. Wasim Ahmed presents a quick lo...
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Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. Via Alexander Crépin
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Striking new research out of Princeton University’s Center for Information Technology Policy and the University of North Carolina at Chapel Hill suggests that inferences based on how people use social media platforms like Twitter and Facebook...
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