Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.
Via Anne Egros
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Having a strong company culture certainly helps doing business globally by recognizing and promoting shared values across the organization and across borders.
It should be obvious that building and reinforcing an organizational culture takes many people, and leaders at every level play a fundamental roll. That said, I think this article hits the nail on the head by emphasizing that culture is "something that we do" ... and not something that can be proceduralized -- it's more art and less science -- it's more indirect influence and less direct supervision -- it matters a lot but there's no shortcut to quickly creating a good culture.
Daniel Goleman (2000) professes that leadership styles account for 70% of organizational climate or culture, which in turn leads to a 30% impact on organizational performance.