In fact, in our survey of 1060 global executives, only 30% said that they work for companies that benefited from the internal use of social media. Why do so many companies either avoid using social media or fail to make it work ...
I'm surprised the number is as high as 30%. In the small business to entrepreneurial environment, I think the number is under 5% at best. I also ask this question - why are so few companies leveraging social media for customer service, marketing, pr, branding, recruiting, sales, lead generation, lead nurturing, and customer retention?
Barry Deutsch
IMPACT Hiring Solutions